In November 2016 StatCounter.com reported that for the first time ever, more people browse the web on mobile devices than on desktops or laptops. With such developments, website and business owners need to move with the times or risk locking out a whole group of users who are using smartphones and tablets.
With this shift in usage it highlights the need to have a fully responsive website. Otherwise, the people whom you would be targeting will either not be reached or will not get the desired message since they find it cumbersome accessing a website which has no optimisation for mobile. If a business wants to target these users, then their website needs to be responsive. Responsive web design enables mobile device users to view a website in a clear and user-friendly way just as they would on a bigger screen. It allows the website owner get their message across to all users, including those who only rely on mobile devices. Responsive websites adapt to different types of devices and screens. It relieves the website owners the trouble of having to use separate domains and sites for desktop viewers and mobile users.
Recent Google updates indicated that websites which have been optimised for mobile will be easier to find. With such a statement, the leading search engine is giving preference to responsive websites. This update means that responsive design is good for SEO. The user will not be directed to a site which is unsuitable for viewing on the mobile platform.
With all of the above in mind it's clear to see that responsive design is critical for your website in 2017. Having a website that adapts to different screen sizes and devices gives users an outstanding experience and at the same time ensures that the website generates the required traffic. The sites are also easier to manage, giving the website owner a good return on their investment. It also allows site owners to leverage social sharing giving the site a wide view and reach.
If you're interested in getting a responsive website or having your current website optimised for mobile devices, then don't hesitate to get in touch.